Twitter Marketing: Why You Don’t Need to Mass Follow Users
A few days ago Twitter announced on their status blog that all Twitter users are only allowed to follow a maximum of 1000 people a day. This rule was designed to cut down on ‘follow spam’, the act of following many Twitter users in order to get them to follow you back or click on your links.
When combined with the already existing limit based on follow ratios, this means that it will be more difficult for marketers or self-promoters to rapidly increase their Twitter follower count by following many people. The old days of following thousands of users a day to get thousands of followers back are gone.
http://www.doshdosh.com/twitter-marketing-mass-follow-users/
But do you really need a large number of followers to promote yourself successfully on Twitter? The answer is no. Not at all. But many people still persist in mass following users.
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Overall, Twitter can be applied as a marketing tool if done correctly. Using twitter as a marketing strategy is a topic of some debate in the marketing world. I have read many articles in favor of this technique and equally as many against it.
Twitter stepped in and took over the real-time information aspect of social media, something that even news websites had failed to execute. The witnesses and participants of events were now ‘tweeting’ their experiences as they were occurring, feeding audiences with pure insight and uncensored content. Although Twitter feels like a lose end waiting to be tied, its unusually exponential world-wide growing will sustain its community and – more significantly – create a connection among audiences that neither Facebook nor any other media can come close to reach.