A Small Business Using Facebook Effectively

Yesterday Lauren wrote about the importance of having a plan behind what you are doing in social media and that just setting up a Facebook Page is not all that your campaign should entail and today I wanted to highlight a small business using a Facebook page effectively. Decisions For Heroes are a company that are clearly going places with coverage in Techcrunch here and winning the 10k IQ prize. Robin Blandford who runs the company said the following to me…

Facebook has been our no 1 source of leads in 2009 so we’ve been working on improving it

Now they have gone away and added a new landing page and some fancy new features to their Facebook Page that means they could compete with all the big brands out there who are all spending big money on developing their pages.

http://www.simplyzesty.com/facebook/small-business-facebook-effectively/

I see Facebook pages all the time from big brands that have massive budgets and feel dead to me, they have no soul.