19 REASONS TO TWEET ABOUT YOUR BUSINESS
Last Friday, TCW’s Managing Editor Cassandra Gaddo wrote a great blog post about what’s appropriate for a professional social networking profile. As a business owner, you may be asking yourself, “OK, I’ve set up my Twitter account and prettied up my profiles, now what? What should I tweet about?”
Some of us may be concerned that we don’t have much to say – especially for brand new business owners. Others just aren’t sure where to start. The key is to balance our relationship-building tweets between just plain ole’ fun and gossip and business-relevant tweets.
If you’ve done any reading on Twitter marketing, you probably realize that tweeting can be an effective, cost-free or low-cost solution for marketing your business. A good tweet can not only let your followers know about new developments in your company, but it can also educate, inform or entertain them.
The word of mouth that can come from a particularly intelligent tweet or series of tweets can result in hundreds or thousands of dollars in free advertising
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