CRM can help businesses understand customers’ online habits

Customer Relationship Management (CRM) and Customer Experience Management (CEM) can be used to help businesses understand the online behaviour of their clients, a business analyst has claimed.

According to Tealeaf, online customer service is increasingly important as more customers are purchasing products via the internet.

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The most recent market trends survey from the Chartered Institute of Marketing revealed that CRM provides businesses with the best return on investment (ROI).