Email Marketing Benchmarks for Small Business
Average open, click, bounce and abuse complaint rates by industry Our customers often ask us, “What kind of open rates should companies like mine be expecting?” and “How many bounces are too many?” or, “What’s an acceptable abuse complaint rate?” So we...
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Free Consultation: Pros and Cons
In my search for effective marketing strategies for freelancers, I keep running into this idea. Get prospects on the phone for a free consultation with you. You may have seen it yourself on some freelancers’ websites: an offer of a free...
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Online Marketing Tools Now Available In The Cloud
XPR, one of the largest independent public relations and digital marketing communication agencies in Singapore, today announced the launch of XPRNET, a cloud computing platform that delivers highly available, highly scalable applications to support its clients’ online and social PR...
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In-House or SaaS? How About Both?
Chuck Hollis just penned another interested blog post about the economics behind private clouds for the enterprise. There is a lot of talk about on-premise versus on-demand SaaS these days in the BI community (and when I say SaaS I...
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Top 10 predictions for cloud financials and accounting for 2010
It’s that time again – below find your humble swami’s top 10 cloud computing and SaaS predictions for 2010. 1. One or more US states will sue over the sales tax treatment of SaaS / Cloud computing Revenue for SaaS and...
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Payment gateways explained
To most people, payment gateways are quite a mystery. We’re not quite sure what they do or why we need them yet every web designer developing an online store will rattle the term off at us at one point or...
Continue reading full story (read 148 views times) Add a Comment - 0 users commented on this postHow Much Is Your Private Company Worth?
Do you know how much your company is worth? If you work for a public company the answer is pretty easy — the stock market values your business every day. If you work for a private company it’s a bit...
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Business Benchmarking: Is It Helpful?
Like any competitive pastime, we determine how well we are doing, by watching at others. This is a reliable way to develop yourself and your business If you are a runner and sprint on your own, how will you tell how...
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Questions to ask in a Venture Capital pitch
Over the past 10 or so years, I’ve been directly involved in raising about $85m from venture investors across 4 different companies and 6 rounds of investment, not including public company or seed-stage stuff (that’s probably another $25m or so)....
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Preparing a Budget – Setting goals
As a manager, you are expected to put together a budget for your department each year. Your compensation may depend, to a large extent, on your ability to stick to that budget. So it’s in your best interest to create...
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